Mascot Loowi.Hero

       The "brand-hero" project resulted from the need to diversify and refresh Loowi's brand message. We wanted to create a friendly message using an easily identifiable mascot. We called him Mr. Loowik - which further facilitates the identification of our Loowi brand of construction blocks. Created in several poses, it allows easy placement both in promotional materials and directly on products sold.
       A smiling face and a "cheerful disposition" are well associated - which is crucial for children's products. The expressive character encourages children to play with blocks. In the artistic work, children willingly place images of their favorite characters in the tasks. Mr. Loowik is great for mapping in manual work with plasticine or modeling clay. You can suggest a new clothes for Mr. Loowik and other headgear.
       The artworks were created in two batches. The first two were published on October 23, 2019. All four artworks were completed on October 31, 2019.

       Loowi.Hero welcomes scenarists, producers, distribution companies (equity investment) or talents (options partnership) in the cartoon/animation/film industries to negotiate on cooperations.

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